NJGOP: A balanced approach or a cult of personality?

By Rubashov

There’s a reason why cults habitually target the young. The young look for easy answers and for heroes to lead them. Youth is most open to certainty.

Hard experience makes people into skeptics, cynics even, and leads to the understanding that even heroic figures are a mixed bag. That nobody should be worshipped. With experience we learn that principles, as opposed to personalities, are the standard by which we should measure the words and actions of men.

We’ve been observing an interesting phenomenon since gubernatorial candidate Jack Ciattarelli’s defeat last November. Despite Ciattarelli’s insistence that he wants to be the candidate in continuum through to 2025, the young people who administer the Republican Party in New Jersey appear to have found a new “rock star” upon which to focus their enthusiasms… NJGOP Chairman Bob Hugin.

Bob Hugin owes his job to Jack Ciattarelli. It was Ciattarelli who appointed the socially liberal Hugin in June 2021, after Ciattarelli captured the Republican nomination for Governor with a plurality of the vote. Hugin closely matched Ciattarelli’s social liberalism on issues like illegal immigration, the Second Amendment, and abortion.

Hugin ran a heavily self-funded campaign for the United States Senate in 2018, which he began by embracing socially liberal positions on issues like abortion. He lost that campaign but went on to create or help to create a number of funding platforms (PACs or SuperPACs and such) which are designed to or function to “remake” the New Jersey Republican Party into a more “woke” political institution.

For example, an independent expenditure committee controlled by Hugin called Women for a Stronger New Jersey spent around $30,000 on direct mail, text-messaging, robo-calls, and social media in an attempt to defeat a conservative State Committeewoman in Mercer County and replace her with what would have been the first transgender State Committeewoman to represent the GOP. The effort ultimately failed, but one can only ask why such resources – scarce in the best of times – would be wasted on such a silly primary, for such a silly cause. Surely, with so few legislators and counties in the GOP column, $30,000 would be better used to defeat Democrats.

Ideologically, Bob Hugin could not be more different from the last two men at the helm of the NJGOP. Chairman Mike Lavery – the man Hugin replaced and who defeated Hugin in a head-to-head vote by the State Committee just half-a-year earlier – was an unashamed conservative. Chairman Doug Steinhardt, who Lavery replaced, championed issues like the Right-to-Life, the Second Amendment, an end to rewarding illegal immigration, tax cuts, and traditional values.

The presence of someone with the “woke” prejudices of a Bob Hugin might be a problem for the Right-of-Center voters who dominate the New Jersey Republican Party, if the Chairman of the NJGOP was the only leadership figure in the party. Fortunately, that is not the case, and so the party should be able to avoid an open schism.

The way it works is this. In the absence of a Republican Governor, THREE figures constitute the leadership of the New Jersey Republican Party. They include the ELECTED Republican Leader of the State Senate and the ELECTED Republican Leader of the State Assembly – in addition to the appointed (and confirmed by 42 State Committee members) Chairman of the NJGOP.

The Republican Leaders who head their respective legislative caucuses are both solid conservatives – particularly social conservatives – whose records share the values of Republican voters on issues like Right-to-Life, the Second Amendment, illegal immigration, and Medical Freedom. So, there is balance in the leadership of the Republican Party in New Jersey.

But you wouldn’t know this from the NJGOP website. The young folks who run it appear to be in full cult-of-personality mode. Under “leadership” there is just one photograph, one godhead – Bob Hugin. The two other members of what should, properly, be a triumvirate, have been erased – Orwell style.

https://www.njgop.org/leadership/

In fact, when you click on the “State Senate” and “State Assembly”, there is no mention of either Legislative leader. In fact, the legislators listed reflect those from before the November 2021 election. It is a thorough, comprehensive dismissal of the NJGOP’s ELECTED leadership as irrelevant. Such is the thought processes of these young cult-makers.

https://www.njgop.org/leadership/state-senate/

https://www.njgop.org/leadership/state-assembly/

Going back to the “leadership” page – the one featuring Bob Hugin alone – there is displayed a revealing window into the minds of those who administer the NJGOP. Instead of placing the photos and offices of the ELECTED Republican leaders of the two legislative chambers, the logos of four Washington, DC-based organizations are listed: the RNC (Republican National Committee), the NRSC (Republican National Senatorial Committee), the NRCC (National Republican Congressional Committee), and the Republican State Leadership Committee (RSLC).

There are established Trenton-based GOP political consultants connected with each of these entities, from which they extract millions. So, are these young folks telling us how they see the world, who they intend to answer to? Or is it simply aspirational? Is this how they would like it to be? Is this what they are working towards – cutting out the conservatives, making a cult-figure out of the liberal, but really – in the end – it’s about the consultants who they have worked for in the past and who they will work for in the future?

The group that is particularly intriguing is the Republican State Leadership Committee (RSLC). Here is what they say their mission is, from the group’s website:

The Republican State Leadership Committee (RSLC) is the largest organization of Republican state leaders in the country and only national committee whose mission is to recruit, train, and elect Republicans to multiple down-ballot, state-level offices. Thanks to our growing network of grassroots supporters in all 50 states, we help deliver wins for Republican state legislators, lieutenant governors, secretaries of state, agriculture officials, and state judges across the country.

It sounds like the RSLC is in direct competition with the Senate Republican Majority (SRM) and the Assembly Republican Victory (ARV) committees run by the two Republican legislative leaders for the benefit of their respective caucuses. And why aren’t SRM and ARV listed on that leadership page?

The RSLC logo on the NJGOP “leadership” page takes you directly to a page where you can donate. Why aren’t the SRM and ARV pages listed? Why is there no link to donate to them?

Well, maybe they don’t employ the right consultants? The RSLC certainly does.

What is needed here is a balanced approach. Nobody is suggesting that Bob Hugin’s photograph shouldn’t be there – just that, alongside the more liberal NJGOP Chairman, should go those of the more conservative legislative leaders. Sure, the GOP is a “big-tent” party, but it is a conservative party too, and the NGOP should reflect that.

Nobody is suggesting that the logo of the RSLC shouldn’t be there. But so should the logos of SRM and ARV – two NEW JERSEY based committees – and links so that people visiting the NJGOP page can donate to the important work that these committees do.

Finally, nobody is blaming Bob Hugin for the NJGOP website. He didn’t design it, he doesn’t administer it, we doubt if he wrote a word of its content. But personnel does equal policy, as Ronald Reagan said. In our opinion, he needs to be firm with the young crew he leads and let them know that it isn’t about him alone but about the entire party. Its entire leadership, working together.

The NJGOP should reflect the New Jersey Republican Party’s entire voting composition, both its conservative majority and “big tent” wings, working to elect more Republicans. That would be the balanced approach.

As there can be no recruitment or voter registration drives without a message -- an annunciation of principles -- here is a short video that expresses the oft forgotten, more often ignored, "first principles" of the Republican Party.

“In a time of deceit, telling the truth is a revolutionary act.”

George Orwell