As if it needed to be clearer, Matt Friedman's page on Politico included this salesman's pitch yesterday:
Want to make an impact? POLITICO New Jersey has a variety of multi-platform solutions available to reach and activate the most influential people in the Garden State. Have a petition you want signed? A cause you’re promoting? Share your message with our influential readers to increase awareness and drive action. Contact Chris Falls to find out how: email@example.com.
The message: Hire us as your vendor.
This goes beyond blurring the line, it jumps it. "Multi-platform solutions... to reach and activate... Have a petition you want signed? A cause you are promoting?" Wanna bet that "cause" will get better treatment than Synnove Bakke did?